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2. Principles

Our Business Principles

We are dedicated to make a positive impact on the world and to lead by example. Our Business Principles are deeply ingrained principles that guide all of our actions, behaviours, and decision-making. They govern our conduct and set the standard by which internal and external stakeholders can evaluate us. The NOWOS Principles apply to all co-workers and are aligned with our mission statement and Colleague Values.

We are committed to the following Business Principles:

  1. Promote sustainable development: We consider the social, environmental and financial impacts of all that we do.
  2. Respect human rights: We respect people, society and different cultures and support the aims of the United Nation’s Universal Declaration of Human Rights.
  3. Respect the environment: We will do all that we can to create and support positive environmental impacts.
  4. Accountability: We are accountable, responsible and committed to all our stakeholders for our actions.
  5. Continuous improvement: We seek to continuously improve all facets of our business.
  6. Respect and obey the law: We are committed to complying with all legal requirements in all countries in which we operate.
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Our Colleague Values:

In order to encourage, achieve and maintain an atmosphere of high integrity, trust, competence and safety among all colleagues, customers and suppliers, each NOWOS Colleague commits to the following values:

  1. We don’t break the law: act with integrity, be responsible, accountable & honest!
  2. Nobody holds power over (an)other person(s), as:
    – People are good unless proven otherwise!
    – All people have equal human worth!
    – All people are unique individuals!
  3. Keep it simple & Communicate directly: empty the snake pits!
  4. Be a leader:
    – Sweep the Sheds: Never be too big to do the small things that need to be done.
    – Go for the Gap: when you’re on top of our game, change your game.
    – Play with Purpose: ask “Why?”
    – Pass the Ball: Leaders create leaders.
    – Create a Learning Environment: Leaders are teachers.
    – No Dickheads: Follow the spearhead.
    – Embrace Expectations: Aim for the highest cloud.
    – Train to Win: Practice under pressure.
    – Keep a Blue Head: Control your attention.
    – Know Thyself: Keep it real.
    – Champions Do Extra: Find something you would die for and give your life to it.
    – Invent Your Own Language: Sing the world into existence.
    – Ritualize to Actualize: Create a culture.
    – Be a Good Ancestor: Plant trees you’ll never see.
    – Write Your Legacy: This is your time!


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